KGH Capability Statement
Sales Development
Kiernan Group Holdings assists established and startup companies in developing the right sales team to capture new licensing revenue, selecting the most opportune partner channels, providing them with an understanding of defined territory, the targeted customer and how to establish replicable processes for sales development and targeted marketing strategies.
In addition to developing new sales teams and strategies, KGH provides assistance to established sales teams by way of identifying penetrable gaps in insular markets. Our experts from the private sector help to refine marketing strategies and finding the voice of targeted customers so that our partners have the opportunity to minimize the risk of unnecessary resource and time expenditure.
Our priority is to assist our partners in defining their territory and understanding their customers. Our sales development techniques, including our PURSUE methodology, reveals opportunities for new revenue and protects from strategic surprise.